Abbiamo creato una campagna multimediale unica per esaltare la peculiarità del prodotto Parlux. Il nostro team di creativi ha realizzato questo progetto per presentare le caratteristiche tecniche del nuovo Parlux ALYON®, l’Ultima Frontiera degli asciugacapelli per parrucchieri e acconciatori professionisti.
We believe that by merging gaming with marketing, innovative communication strategies can deliver promotional campaigns that surprise both new and existing customers.
“In the City of Beauty, a Virus has thrown everyone’s hair into chaos. Will you be the hero who restores style to the citizens?”
Shootenstyle is a virtual reality game designed to entertain event visitors and convert them into customers.
Virtual Reality allows us to create immersive experiences that place the user inside the game, giving us the freedom to build worlds and adventures that would be impossible in real life.
We showcased each of the eight available colors in the Parlux range with renders that capture the vibrant shades characteristic of the iconic Alyon design.
Task
Costuire l'immagine del prodotto Parlux Alyon, e progettare una strategia per aumentare la conversion rate nelle fiere di settore.