“We are the crew, we are Veloce.
The city air slides over us,
the city is ours.”
A nocturnal animal tearing through neon lights. One rule only: run, whatever the reason.
Veloce is the black sheep under the evening glow, a party of personalities that triggers an inevitable reaction.
Fast and ready to take every road to escape boredom and live the urban experience.
“Being a runner is proven to the eyes of the city,
slipping between people and buildings.
Conquering new places, sharing, multiplying.”
Our most exciting social merchandise campaign was created for Nike during the Italian launch of the heritage Blazer ’77. Unboxing stories were shared by leading Italian influencers, artists, and athletes.
Each idea was developed by a multidisciplinary team that handled every aspect of identity along with related needs in marketing, communication, style, and copywriting.
Task
Naming, tagline, and storytelling for a team of influencer runners gathered for a Milan-targeted social marketing strategy.