One of the most innovative ways to boost brand awareness today is using AR (Augmented Reality) in advertising and marketing campaigns.
Augmented Reality filters for Instagram Stories
ugmented Reality for social media and the web is a powerful viral marketing tool. Because it’s accessible to everyone, a filter can be used and shared by anyone, expanding your potential reach in a highly interactive and engaging way.
Filters also require no installation by the user, since they are integrated into Instagram’s official app already installed on smartphones.
Augmented Reality filters for Instagram Stories
By its nature, AR bridges the physical and digital worlds, which encourages interaction with the product. With 3D models, users don’t just look at an object, they can interact with it.
Implementing AR filters creates new dynamics of interaction and sales, connecting the whole journey to a new, interactive, original experience.
Augmented Reality filters for Instagram Stories
Instagram face filters are highly successful because they can:
spark follower interest
enable original, playful interactions
drive engagement
increase brand awareness
create viral content
Each concept is developed by a multidisciplinary team that handles every aspect of identity and related needs in marketing, communication, style, and copywriting.
Task
Creation of AR filters