Developing a social networking application, our developers, web designers, and graphic artists handled the client’s request end to end: a project rooted in the territory of the 27 municipalities of the Martesana.
“Families connected. The app that builds community and collaboration.”
FamilyM’App is a social network for families to exchange information on schools, local services, skill sharing, mutual aid spaces, and discussions on social, educational, and healthcare topics.
The app was born from the request of a group of parents and social workers and is promoted across the entire Martesana area.
Thanks to a fully customized landing page, users can download the app, learn more about the project, and join topic-specific blogs.
This tool also enables indexing to improve organic search.
The visual identity was developed with evocative colors and a type style suitable for “for all” activities. We provided the client with a logotype with a coordinated icon, a usage guide to ensure correct application, and a set of characters representing a family environment users can identify with.
Task
Build a social network with a cohesive brand identity