We created a unique multimedia campaign to showcase the distinctive qualities of the Parlux product. Our creative team developed this project to present the technical features of the new Parlux ALYON, the ultimate frontier of hair dryers for professional stylists and salons.
We believe that by merging gaming with marketing, innovative communication strategies can deliver promotional campaigns that surprise both new and existing customers.
“In the City of Beauty, a Virus has thrown everyone’s hair into chaos. Will you be the hero who restores style to the citizens?”
Shootenstyle is a virtual reality game designed to entertain event visitors and convert them into customers.
Virtual Reality allows us to create immersive experiences that place the user inside the game, giving us the freedom to build worlds and adventures that would be impossible in real life.
We showcased each of the eight available colors in the Parlux range with renders that capture the vibrant shades characteristic of the iconic Alyon design.
Task
Build the product image for Parlux Alyon and design a strategy to increase conversion rates at industry trade shows.